The Challenges They Faced and How We Solved Them:

Before working with TR Digital, Coastline Drives & Patios had grown primarily through word of mouth referrals and recommendations. While this reflected the quality of their work, it also meant enquiry levels were inconsistent and difficult to predict, making it challenging to scale within shorter timeframes. The team and operational foundations were already in place, but growth was limited by the lack of a reliable pipeline. They had also experimented with Google Ads, burning through budget with little return, and previously worked with a Meta ads provider who was running campaigns for several competing businesses in the same area, causing audience overlap, rising costs and diluted results.

Recognising the business’s true potential, Coastline partnered with TR Digital to implement a scalable and predictable growth system. By securing exclusive area coverage, refining targeting and introducing a fully managed appointment setting process, we focused on generating high quality leads while filtering out time wasters. Despite launching during one of the quietest periods of the year, Coastline achieved immediate momentum. In just three months, the campaign generated £155,000 in closed sales from an ad investment of £4,000, with multiple projects still progressing into the new year. Leads averaged £25 per enquiry, and the business did not go a single day without a qualified appointment booked, creating the consistent pipeline they were looking for.