EJ Payne Leisure
Who they are and what they do
E.J. Payne Leisure is a family-run swimming pool, hot tub and wet leisure supplier based in Stoke-on-Trent with roots dating back to the 1970s. They provide nationwide design, build, maintenance and servicing of swimming pools and spa installations, as well as supplying chemicals, equipment and accessories for both private and commercial clients. The business is also an authorised dealer for major spa brands and offers a broad range of products to suit different customer needs.
The Challenges They Faced and How We Solved Them:
Before working with TR Digital, E.J. Payne Leisure had spent over seven years consistently posting on social media and investing heavily into marketing efforts. Despite the time, effort and budget committed, these activities failed to generate reliable leads or meaningful sales. Growth felt stagnant, results were unpredictable, and marketing became frustrating rather than a driver of revenue. Like many businesses in their space, previous efforts lacked a system that could consistently turn attention into enquiries and enquiries into sales.
After partnering with TR Digital, E.J. Payne Leisure experienced a complete shift in performance and consistency. By implementing a structured lead generation and follow up system, we created a reliable pipeline that delivered both volume and quality. Unlike past experiences where results would fade after the first few months, performance remained strong and consistent throughout the two year partnership. The system now generates at least one new lead per day and has delivered more leads than any other channel they have tried, while also improving conversion to sale. As a result, E.J. Payne Leisure has achieved three times their previous monthly revenue, turning marketing into a predictable and scalable growth engine.
Google Reviews
“I’ve been working with Teddy at TR Digital for little over 12 months now and I cannot believe the impact he has had on our social media presence and the amount of leads we generate through his assistance on the META platform. Teddy reached out to me by our social media platform with a fantastic video outlining how he can assist us generate leads and therefore more sales! We discussed how he could generate us more income through Hot Tub sales along with other products that we sell… and the man did not lie, Within three months, we had generated an extra £30,000 of Spa sales purely through the TR digital platform. It’s been a breath of fresh air working with someone so attentive and continues to generate sales and get in touch with me on a weekly basis for updates and discussions.
I would highly recommend working with TR digital to boost your sales via social media!
To give some context to how he’s helped us, our cheapest product is around £5000, and we continue to generate sales through his guidance and marketing campaigns! We were tirelessly working on our socials for little return for years, we had many followers and likes but little interaction, that's completely changed and we see at least 1-3 leads per day appear that we end up working with the customer, whether it be service or sales. (In our higher end luxury product industry that is a fantastic return on leads!)”
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